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Home  Outdoor DirectoryQueensland Government Departments |
 
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| Vision, Mission and Values | |
Our vision is to be the global leader in Destination Management and champion of world's best practice in sustainable tourism.
Our mission is to enhance the development and marketing of Queensland tourism destinations in partnership with Industry, Government and the Community.
As an organisation our values are of integrity, trust, respect, goal orientation and motivation guide our day-to-day decision-making and assist in ensuring the brand values remain a key element of Tourism Queensland's culture.
As a brand we value a premium holiday experience, quality product/service, welcoming, genuine and true along with a brand personality of vibrant, warm and friendly, fun and energetic, colourful. These values and personality traits are reflected in the environment of Tourism Queensland.
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 | Tourism is one of Queensland's key sectors, directly employing almost 119,000 people or 5.7% of all persons employed. The sector directly contributes $8.8 billion to the Queensland economy and accounts for 4.5% of Queensland's Gross State Product. | |
Tourism is the state's second largest export earner, generating around $4.0 billion annually. As one of the key drivers of Queensland's economy, the relative importance of the industry will continue to grow into the foreseeable future. | |
The benefits of tourism are enjoyed across the state. The industry is made up of thousands of small businesses and is an important contributor in regional areas. A range of government agencies support the industry's needs. | |
Established in 1979, Tourism Queensland is a statutory body under the jurisdiction of the Minister for Tourism. | |
We are the most progressive destination management organisation in Australia. Our staff are experts in their fields. | |
We work closely with the state's 14 membership-based regional tourist organisations (RTOs) which together represent around 5,700 Queensland operators. The RTO network is widely regarded as one of the most influential in Australia and has played a major role in Queensland's tourism success. | |
All of our strategies and activities are developed in close consultation with the RTOs and aim to meet the changing needs of the industry we serve. Participating in Tourism Queensland programs and activities gives our industry access to Tourism Queensland's resources, experience and expertise to maximise their results. | |
We maintain a network of 13 international offices to target established and emerging international markets. |
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Level 10,
Tourism Queensland House,
30 Makerston St,
Brisbane QLD 4000
Australia
GPO Box 328
Brisbane Queensland 4001
Australia
Telephone: +61 7 3535 3535
Fax: +61 7 3535 5444
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